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Park City guards key points of bid to continue hosting Sundance

Information begins to emerge from other places hoping to lure the festival

The Sundance Film Festival is considering whether to relocate the event to another community. Park City officials early in the week declined to publicize details of the submittal to retain the festival in its longtime location.
David Jackson/Park Record

City Hall early in the week declined to provide details about Park City’s submittal to Sundance Film Festival organizers as they consider whether to move the event to another community, opting to guard key points in the bid while at least a couple of other competitors have released some information.

Communities that earlier advanced to another stage in the process were required to submit proposals to Sundance by Friday. City Hall on Monday stayed close to the vest with the submittal from Park City. The municipal government declined to provide comment regarding:

• The total dollar value of the proposal through direct payments, value in-kind, discounted lodging incentives or any other unspecified categories of incentives offered in the submittal.



• The parties that contributed to the proposal’s total dollar value.

• The mechanism to fund the proposal.



“We will not be sharing details … such as these figures,” the municipal government said in a prepared statement, adding that “Sundance has stipulated confidentiality” through the process.

The statement also said the municipal government wants to “maintain our competitive edge.”

“We believe our history with the festival, strong partnerships across the region, and world-class natural assets have allowed us to put forward a compelling case that the festival should remain in Utah,” the statement also said.

The municipal government, meanwhile, did not immediately render a decision on a Park Record request under state open-records laws for the release of the submittal to Sundance. City Hall in May turned down a Park Record request seeking the release of an earlier submittal to Sundance regarding the selection process, citing negotiations protected from public release and Sundance’s insistence on confidentiality with potential host communities.

The submittal involves some sort of consortium from the tourism industry in the community and elsewhere in the region. A group known as the Utah Sundance Film Festival Host Committee involves government figures as well as tourism officials, business executives and the state film commission. Park City business groups and the two mountain resorts in Park City are also involved.

The process is underway even as Sundance continues to prepare to hold the festival in Park City in 2025. City Hall and Sundance have an agreement covering festivals through 2026. The 2025 and 2026 editions are planned as normal. Any relocation of the festival would begin with the 2027 event.

Sundance is by a wide margin the most lucrative event on Park City’s calendar, with the lodging, restaurant and transportation industries typically enjoying some of the best numbers of the year.

Information is emerging from elsewhere in the country as communities that advanced in the selection process outline their submittals to Sundance.

The Colorado Economic Development Commission agreed to a onetime $1.5 million incentive within a broader package of inducements to relocate the festival to Boulder, Colorado. The government in Atlanta and partners have readied a package valued at $2 million with other in-kind support included.

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